Mr. Yoel Cheshin
Chairman & Founder, 2B Group
Yoel believes in bringing to life a new kind of corporate world, combining social and business to maximize financial gain. As the founder and chairman of the investment platform 2B-Group, Yoel has seen this magic happen for the group’s portfolio companies. By aligning all of the corporate components synergistically, greater benefits are reaped for both stakeholders and shareholders. Yoel’s leadership focuses on fusing together social morals with strong business acumen, and supports outstanding values-driven entrepreneurs who are mission oriented in implementing human-centric innovation.
Founded in 2011, 2B-Group redesigns corporates to serve as commercial vehicles for promoting basic human rights and freedoms. The fund operates across diverse verticals, through several sub-brands that engage consumers and investors, as the two forces that can reshape corporations. Two of these ventures in which Yoel is most focused, are 2B-Angels and 2B-Community. 2B-Angels is a seed-stage technology venture fund that invested in more than 40 companies, boasting a high-yielding portfolio comprising several impressive exits and startups ranked most promising. 2B-Community is a pioneering category-leader impact investment fund, an authority in the local arena, targeting the power of communities as a double bottom line generator of financial returns alongside social impact.
Other initiatives of the 2B-Group include 2B-Friendly, an NGO promoting social and environmental consumerism to reshape businesses via consumerism, and 2B-Hub, a joint workspace that strengthens Israel’s impact ecosystem. Yoel has also invested as LP in the incubator Takwin Labs, a seed-stage fund nurturing startups led by Israeli-Arab entrepreneurs. The 2B-Group overarching vision reinvents the role of businesses, to gain increased profits while promoting the welfare of the community at large. It generates a powerful synergy by effectively aligning the elements that make up corporations, to maximize returns on all levels.
Yoel holds an LLB (summa cum laude) from The Hebrew University in Jerusalem. He was a research associate and lecturer at Tel Aviv University and The Hebrew University. His research areas included ethnic conflict, protection of minorities, human rights, political theory, and judiciary law, while primarily focusing on corporate law. He has developed various models, currently put into practice at 2B-Group to treat corporations as a unified holistic entity. A prominent panelist and lecturer, Yoel has been repeatedly listed as a key entrepreneurial figure in Israel by distinguished indices and ranking magazines. Among other activities, he is a Kauffman Fellow (Class 20), a fellow of the prestigious MAOZ program that aims to develop and network change-makers in Israel, and is a JFN board member. He lives in Tel Aviv with his wife Dana and their two children Abigail and Uri.